PR Academy

All the basic knowledge you need to get started with PR. What exactly is PR? And what is the best way to set up a PR plan? You can read it here!

• What is PR?

• What is free publicity and how do you achieve it?

• Create a PR plan in 8 easy steps

• How to create internal support for PR (and extract budget)

Manuals:

• Writing a press release from A to Z (extensive manual)

• What is the best way to send yourpress release? (extensive manual)

• This is how you write a press release in 10 steps (short explanation)

• Why we don't sell one-off press releases

Tips and Inspiration:

• Examples of press releases

• Ideas for your next press release

• Which words should you avoid using in your press release?

• Tips for your subject line

• How do you write a good title for a press release?

• 10 tips for images with your press release

• How to make your press release more readable

• How do you ensure that your press release is newsworthy?

• How do you use branding for yourpress release?

• A press release under embargo: why and why not?

• How to use press releases for your SEO

PR naturally goes far beyond just sending a press release. We are convinced that PR is a long-term investment. Perhaps the most important part is maintaining sustainable press relations. Read all about how to best build and maintain these relationships.   

• Why a CRM system is indispensable for good PR

• How do you create a good press list?

• How do you create personas for your PR? (incl. free template)

• How do you keep your contact lists up-to-date?

• How do you build a PR network?

• The proof that thorough preliminary research pays off for your PR campaign

Are you ready for even more depth? We're happy to see that! Read about the history of our profession, dealing with communication crises, investing in PR and much more.

• How can you influence public opinion?

• How do you deal with a PR crisis?

• 6 myths about the PR profession that every professional encounters

• Successfully investing in PR - 8 essential steps

• How do you ensure thatyourPR remains authentic?

• How do you use a PR calendar?

• The history of PR part I

• The history of PR part II

• What is issue management and how do you implement it?

• Crisis communication: The most important lessons at a glance

• The format of your press releases in email clients

• Why it's important to authenticate your sending domain

• Never underestimate the power of visibility

• Inspiration for PR stunts

• Framing: What is it and how does it work?

Good PR is people's work, for everything else there is Smart.pr. In Smart.pr you can not only send press releases, find press contacts and keep track of your contact lists, you can also measure your results. That way you know if you are on the right track and where you can make adjustments if necessary. What and how exactly should you measure? You can read it here.

• What analyses can I use for my PR?

• What metrics from digital marketing can I use when measuring my PR success?

• Deliverability: How do you make sure your messages are delivered properly?

• What statistics of your press releases should you track?

• When is a press release best opened?

• How do you monitor the success of your press release? (tips for media monitoring)

• Why are the open rates of your press releases not always reliable anymore?