PR Academy
Thinking about creating a PR policy for your organization? Or are you a seasoned PR consultant looking for new tools for your toolkit? Smart PR starts, grows and thrives here.
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All the basics you need to get started with PR. What exactly is PR? And what is the best way to set up a PR plan? You can read it here!
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Manuals:
Writing a press release from A to Z (comprehensive guide)
What is the best way to send your press release ? (comprehensive guide)
Here's how to write a press release in 10 steps (brief explanation)
Tips and Inspiration:
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PR, of course, goes far beyond just sending out a press release. We believe that PR is a long-term investment. Perhaps the most important part is maintaining lasting press relationships. Read all about how best to build and maintain these relationships.
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Are you ready for even more depth? We'd love to see that! Read about the history of our profession, dealing with communications crises, investing in PR and much more.
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Good PR is people's work, for everything else there is Smart.pr. In Smart.pr you can not only send press releases, find press contacts and keep track of your contact lists, you can also measure your results. That way you know if you are on the right track and where you can make adjustments if necessary. What and how exactly should you measure? You can read it here.
What metrics from digital marketing can I use when measuring my PR success?
Deliverability: How do you make sure your messages are delivered properly?
How do you monitor the success of your press release? (tips for media monitoring)
Why are the open rates of your press releases not always reliable anymore?
Learn everything about PR with our book: GUIDE
Serious about boosting your PR, but still figuring out the right approach? Wondering how to get your colleagues involved and how to create an effective PR plan? No worries, we have all the answers in our comprehensive guide. This guide takes you through all the steps of setting up a PR policy, from start to finish. You can download this guide for free using the form below.
Is Smart.pr right for you?
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Want to know if Smart.pr is the right solution for you?
Hi, my name is Klaas and I'm available to help you out! As an account manager, one moment I'm calling Poppodium 013 about their sold-out concerts and the next moment I'm helping the spokesperson of the Council of State to get their news about European regulations out into the world in a good way. Want to know what our tool can do for you? Let's brainstorm about it together!