Good PR is people's work
For everything else, there's Smart.pr. We are here for anyone who takes PR seriously.
Our product
The most complete media database
Smart.pr puts the contact information of all relevant journalists at your fingertips. Search through 1,300+ topics and filter by province, region or city. From newspapers and television to trade magazines and podcasts. The relevant journalists, for your story.
A distribution system you can rely on
With Smart.pr, you effortlessly compose professional press releases. Use brand identity templates for a consistent look, and easily add images, videos and attachments. You can also personalize messages with a first name and introductory text.
The smartest CRM system for PR
Leave outdated press lists in Excel behind for good, and start using a central address book to manage all your press relations. Collaborate efficiently with your team by adding notes and viewing outreach-history. Plus, display recent articles from journalists to find relevant hooks for personal contact.
"Smart.pr is clear, fast and offers good tools to measure the impact of our press releases."
- Jeppe Delver, Zilveren Kruis/Achmea
A powerful search engine in news
With Smart.pr News, easily search through over 500 online news sources, from national dailies and regional titles to trade media. Find relevant articles and use them as hooks for a personalized approach. Discover the top journalists within your topic and add them directly to your address book.
We make Newsrooms accessible
With the Smart.pr Newsroom you publish your press releases directly on your own website, without manual copying and pasting. Increase your online visibility and make sure journalists find all the information they need in one convenient place, from press releases and images to press kits and -contacts.
The most relevant recipients thanks to our AI Matcher
The Matcher compares the content of your press release with recent articles by journalists. You will then see a customized selection, and you can immediately add the journalist(s) as recipients. This is how we help you further refine your mailing list.
"Smart.pr makes it a breeze to find the relevant journalists for a story, and then contact them."
- Asbjørn Riis-Søndergaard, Make a Wish Denmark
Stay informed with News Alerts
Closely follow self-selected themes and journalists. Receive an up-to-date overview of new articles in your mailbox every morning. Set up notifications for colleagues so your team always has the latest insights.
For full-content monitoring, we work together with Clipit.
The figures that matter
Get direct insight into the impact of your press releases. See at a glance which press releases score best and what journalists find really interesting. Track in real time who opens your messages and which links and attachments are clicked.
Discover Smart.pr
Request a demo immediately or answer a few simple
questions first to find out if Smart.pr could work for you.
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