Good PR is people's work
For everything else, there is Smart.pr. We are here for everyone who takes PR seriously.
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The most complete media database
Smart.pr puts the contact information of all relevant journalists at your fingertips. Search through 1,300+ topics and filter by province, region or city. From newspapers and television to trade magazines and podcasts. The relevant journalists, for your story.
A distribution system you can rely on
With Smart.pr, you effortlessly compose professional press releases. Use brand identity templates for a consistent look, and easily add images, videos and attachments. You can also personalize messages with a first name and introductory text.
The smartest CRM system for PR
Leave outdated press lists in Excel behind for good, and start using a central address book to manage all your press relations. Collaborate efficiently with your team by adding notes and viewing outreach-history. Plus, display recent articles from journalists to find relevant hooks for personal contact.
"Smart.pr is clear, fast and provides good tools to measure the effect of our press releases."
- Jeppe Delver, Zilveren Kruis/Achmea
A powerful search engine in news
With Smart.pr News, easily search through over 500 online news sources, from national dailies and regional titles to trade media. Find relevant articles and use them as hooks for a personalized approach. Discover the top journalists within your topic and add them directly to your address book.
We make Newsrooms accessible
With the Smart.pr Newsroom you publish your press releases directly on your own website, without manual copying and pasting. Increase your online visibility and make sure journalists find all the information they need in one convenient place, from press releases and images to press kits and -contacts.
The most relevant recipients thanks to our AI Matcher
The Matcher compares the content of your press release with recent articles by journalists. Then you get to see a customized selection, and you can add the journalist(s) directly as a recipient. This is how we help you sharpen your mailing list even further.
"Smart.pr makes it a piece of cake to find the relevant journalists for a story, and then contact them."
- Asbjørn Riis-Søndergaard, Make a Wish Denmark
Instantly informed with News Alerts
Follow self-selected topics and journalists closely. Receive an up-to-date overview of new articles in your mailbox every morning. Set up notifications for colleagues so your team always has the latest insights.
For full-content monitoring, we partner with Clipit.
The numbers that matter
Get instant insight into the impact of your press releases. See at a glance which press releases score best and what journalists really find interesting. Track in real time who opens your releases and which links and attachments are clicked on.
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Want to know more about Smart.pr?
Hi, I'm Jasper and as Sales Manager at Smart.pr I'd like to explain to you how you can use our tool to improve your PR. Do you want to know what Smart.pr can do for you? Leave your details and I will contact you!