Sending out a press release can be quite stressful. There’s a lot at stake, many people are reading it, and it’s easy for a mistake to slip in. That’s why you should use a step-by-step plan where you systematically check off each item. That way, you’ll never overlook anything again.

It’s easier than ever to turn ideas into test concepts. Mixing an afternoon of creative inspiration with a generous dash of AI yields immediate results. That’s why the entire development team is going to do some vibe coding.

Although national publications are the gold standard for many, there’s a lot to be said for local PR. The lines of communication are shorter, and the relevance is often greater. And then there’s the flywheel effect.

From medieval sword fights to cutting-edge software: our Ilia is a jack of all trades. He has been working with us as a programmer since January 2026, so we’d like to introduce him to you.

At Smart.pr, we’re constantly working to improve the platform you use every day. We have big plans for the coming years, and to make them a reality, we’ve taken a major step: a complete overhaul of our front-end technology.

We’re hard at work on Smart.pr, and of course we need talented developers to help us out. That’s why we’re thrilled to have Hairuo Jiu join our team. So it’s high time for an introduction!

The way people find and share news is changing rapidly. According to the Reuters Institute, news organizations will face a double challenge by 2026: generative AI is making information “summarizable” everywhere, while creators and influencers are luring news consumers away from traditional media.

PR is more versatile than ever. What qualities will help you build a career in this evolving landscape? We spoke with Menno Kuik of NewsLab about what will make the difference for the next generation.