For anyone who finds PR, communications and media interesting: every month we write analyses about the profession, monitor the media for you for the latest PR news, analyze developments in the media and interview people in the field.
The Trade Journal provides a bi-weekly update with the latest news, insights and opinions on all things PR.
Sooner or later you have to deal with course changes, reorganizations or shifting budgets. And remarkably often PR is the one who foots the bill. But cutting PR budgets often costs more in the long run than it brings in.
We are in the midst of a glorious summer, and we have most personally added a fiercely brilliant chapter to it. Check out our day of sun, sea and altitude (fear).
As a PR professional, you want to know what's going on. Better yet, you want to spot trends early and always have a hook for personal contact ready. Smart.pr News helps you stay informed and approach relevant journalists directly.
Pieter Buss of Bureau Busskruit knows better than anyone how to build a reputation by raising your personal profile. In this article, he talks about how to get into the spotlight even without hard news.
We have a new colleague! Thijs Weemaes is now responsible for our New Business in Belgium, and we are happy to introduce him to you.
As AI software is increasingly used as a source of information, the role of PR professionals is changing dramatically. Not only media, but also machines need to be able to understand and spread your message. A smart PR strategy takes this into account from now on.
For PR success, you need a good story. However, you don't always have to create this story yourself from scratch. There are many opportunities when your message is cleverly linked to topics that are already in the spotlight.
Lotte recently joined our team as a Customer Success intern at Smart.pr. To get to know her a little better, we asked her three questions.
It's celebration time! Yara has been with us for 10 years and we are oh so happy about that. Hence an extended conversation, full of highlights and insights.
