When you think of PR publications, you naturally think of newspapers and television, and social media is now familiar territory even for boomers . Yet for many, there still lurks a blind spot there. After all, there is a platform where millions of people exchange views on brands, products and social issues every day: Reddit. 

Fair prices for farmers, and delicious products in the Netherlands. How do you get as many people as possible on this mission? We talked to Tessa Stolwijk.

When it comes to PR freelancers, most peers have the image of the interim consultant in mind: working for three, six or sometimes 12 months at one organization. You participate in the team, help write strategies and coordinate execution. A familiar construction, in which you are part of one organization for a while. But there are other ways to freelance

Marketing costs are skyrocketing, while many budgets are shrinking. The strain is slowly draining away: campaigns cost more, but deliver less. Fortunately, a solid PR strategy makes your organization future-proof, without having to keep adding more money. We show you how you can use PR as a hedge against rising marketing costs. 

For many organizations, December publications are the pinnacle. Consumers spend a lot of money, in addition to having more time to browse a magazine or special. If your organization wants to be in the public eye around the holidays, you need to get started in October.

Sometimes you put your heart and soul into an outreach, but the response fails to materialize. No journalist calling and no publication appearing. That's frustrating, but above all a signal: it's time to let go.

Throughout the year, the atmosphere is defined by seasons and traditions. From the New Year's dive in Scheveningen to the fireworks (debate) in December. Those who want to conduct smart PR not only look at their message, but also at the moment when that message has the most impact. But how do you tackle that?