The PR tool for effective press communication
Smart.pr is all-in-one PR software for communication professionals. Work with our journalist database with 17,000 press contacts, a smart sending system for press releases, a clear CRM for PR and a professional online newsroom. Streamline your PR in one user-friendly platform – quickly, professionally and effectively.
Request a demo today or call us directly on +31 (0)20 751 66 29
Is Smart.pr right for you?
More than 500 organizations and 2,500 PR and communication professionals already use our PR software. Curious about what Smart.pr can do for your press communication? Answer three short questions and we'll tell you right away!
The functionalities of our PR software
Discover the power of Smart.pr's all-in-one PR tool: A comprehensive journalist database, a smart CRM for PR, a reliable platform for sending press releases, a professional online newsroom, and an advanced search engine for recent publications.
Send Press Releases →
CRM for Press Relations →
Journalists Database →
News Search →
AI Matcher →
Online Newsroom →
"Whether it's about gold medals at a World Cup, or promoting a local running event: Being able to easily send out tightly formatted press releases has gotten us a lot of media attention."
- Esther Singendonk, Dutch Athletics Union
Our service
With Smart.pr, you get more than powerful software — you get a team committed to helping you achieve your PR goals,
every single day.
For every client, we provide:
Comprehensive onboarding and start-up training, delivered online or in person, to help you and your team get off to a strong start.
Direct and personal support (no chatbot), with an average response time of under two minutes
A dedicated account manager as your permanent contact person
Monthly trainings and refresher courses, online or at our office (breakfast included 🥪)
A data team in our office that manually keeps our journalist database up-to-date daily
Developers who incorporate and implement your feedback to make Smart.pr even more user-friendly
Tips and tricks for better PR, via our PR Academy and blog with the latest industry news
Extensive technical documentation for your IT department
Carefree working thanks to our high-quality safety standard.
Curious about
the costs?
Fill in the form and receive a free price indication and advice on the most suitable subscription.