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The most comprehensive
journalist database in Belgium

Looking for reliable press lists for your city or region? With Smart.pr, you get access to up-to-date contact information for journalists and editorial teams throughout Belgium—from national media to local platforms and niche outlets. Easily search by location, topic, and media type, create targeted press lists
in our CRM, and send out your press release professionally—all from a single platform.

Request a demo using the form below, or contact us directly at +32 25884966

Logo of the University of Antwerp, consisting of a stylized letter 'U' with the words 'University of Antwerp' next to it.
The Amnesty International logo featuring a burning candle surrounded by a wreath of mourning on a black background.
COOP logo featuring a large letter 'C' in the center and the name 'COOP' above it
A black form with a large gray arrow pointing downward and the text "Edelman" next to the arrow.
The word "Gifting" with a graphic star and sparkles above it
Logo of the financial daily newspaper featuring the text 'fd. hetfinancieeledagblad' in gray letters on a black background.
Logo of the province of Groningen featuring a black-and-white shield and two roosters, with the text 'province of Groningen'.
LOGO featuring the text "INSTITCOM" in large letters on a black background.
The ING Bank logo featuring a lion and the letters 'ING'
Logo of the Dutch Lottery featuring a gray fish and the text "Dutch Lottery."
Colorful text reading "Council of State" on a black background.
Logo featuring an abstract symbol and the text "all colors of communication" in shades of gray.
The Zilveren Kruis logo, featuring a gray cross and the name in gray letters

Our product

Discover the power of Smart.pr: an extensive journalist database, a smart CRM for PR, a reliable platform for sending press releases, a professional online newsroom and an advanced search engine for recent publications.

Send Press Releases →

Send Press Releases →

CRM for Press Relations →

CRM for Press Relations →

Journalists Database →

Journalists Database →

News Search →

News Search →

AI Matcher →

AI Matcher →

Online Newsroom →

Online Newsroom →

Experiences from our customers

Since 2019, Belgian organizations have also been choosing Smart.pr. We regularly speak with them about their work and their experiences with our PR tools. Curious to hear their stories? You can read them here.

Peter - UA

Peter de Meyer,
University of Antwerp

Smart.pr has been available in Belgium since 2019. In addition to the PR tooling with which we are the market leader in the Netherlands, we also offer a database of more than four thousand Belgian journalists. Peter De Meyer of the University of Antwerp was one of the first customers. Because we were curious to see how he liked it, we decided to seek him out for an interview. It turned into a fun conversation about public relations, software and underwear....

Read more
Elke - All Colors

Elke de Ridder,
All Colors of Communications

Since July 2018, Elke De Ridder, together with Kristof De Roeck and Laurens De Lanoeye, has been co-owner of full-service communication agency All Colors of Communication. The three of them took over the office from the previous owner via a buy-out. Elke is PR Director and can rely on almost 20 years of expertise in Public Relations. She and her team have been using Smart.pr since the summer of 2019.

Read more
Background - Yellow
Logo - Athletics Union

"Whether it's about gold medals at a World Cup, or promoting a local running event: Being able to easily send out tightly formatted press releases has gotten us a lot of media attention."

- Esther Singendonk, Dutch Athletics Union

Our service

With Smart.pr, you get more than powerful software — you get a team committed to helping you achieve your PR goals,
every single day.

Team photo

For every client, we provide:

  • Comprehensive onboarding and start-up training, delivered online or in person, to help you and your team get off to a strong start.

  • Direct and personal support (no chatbot), with an average response time of under two minutes

  • A dedicated account manager as your permanent contact person

  • Monthly trainings and refresher courses, online or at our office (breakfast included 🥪)

  • A data team in our office that manually keeps our journalist database up-to-date daily

  • Developers who incorporate and implement your feedback to make Smart.pr even more user-friendly

  • Tips and tricks for better PR, via our PR Academy and blog with the latest industry news

  • Extensive technical documentation for your IT department

  • Carefree working thanks to our high-quality safety standard.

Curious about
the costs?

Fill in the form and receive a free price indication and advice on the most suitable subscription.