Connect with relevant media through Smart.pr

Smart.pr is the all-in-one PR software for the Benelux. Our PR tool combines an extensive journalist database—
,170 contacts—with a powerful press release distribution system, a user-friendly CRM, and your own online newsroom.
This allows you to streamline your PR process quickly, professionally, and effectively.

Request a demo, get a price quote or call us directly at +31 (0)20 751 66 29

The University of Antwerp logo, featuring a large capital 'U' with the text 'University of Antwerp' next to it.
Amnesty International logo featuring a burning candle and a crown of thorns
The COOP logo features a shield shape with the letter C in the center, in charcoal gray.
A logo featuring a large gray arrow pointing downward, followed by the text "Edelman" in gray letters.
A logo featuring the word "Efteing" and an image of a star surrounded by rays.
Logo of the financial daily newspaper 'Het Financieele Dagblad' featuring the text 'fd. heetfinancieele dagblad' beneath the large letters 'fd.'.
The logo of the province of Groningen, featuring a black background and gray text and symbols.
The insti.com website logo in gray on a black background.
Logo featuring the text 'TIGER' and a stylized image of a tiger.
Logo of the Dutch Lottery featuring a fish and the text 'Dutch Lottery'
Logo of the Council of State with a black background and gray text.
Logo featuring abstract human figures and the text "all colors of communication" in shades of gray.
The Zilveren Kruis logo features a graphic silver cross and the text "Zilveren Kruis" in shades of gray.

Our product

Discover the power of Smart.pr: an extensive journalist database, a smart CRM for PR, a reliable platform for distributing press releases, a professional online newsroom, and an advanced search engine for recent publications.

Send Press Releases →

Send Press Releases →

CRM for Press Relations →

CRM for Press Relations →

Journalists Database →

Journalists Database →

News Search →

News Search →

AI Matcher →

AI Matcher →

Online Newsroom →

Online Newsroom →

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Logo - Athletics Union

"Whether it's about winning gold medals at the World Cup or promoting a local running event, our ability to easily send out well-formatted press releases has earned us a lot of media attention."

Esther Singendonk, Dutch Athletics Union

Our services

With Smart.pr, you get more than just powerful software—you get a team dedicated to helping you achieve your PR goals—
, every single day.

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For every client, we provide:

  • Comprehensive onboarding and startup training, delivered online or in person, to help you and your team get off to a strong start.

  • Direct and personal support (no chatbot), with an average response time of less than two minutes

  • A dedicated account manager who will serve as your primary point of contact

  • Monthly training sessions and refresher courses, online or at our office (breakfast included 🥪)

  • A data team in our office that manually updates our journalist database every day

  • Developers who incorporate and implement your feedback to make Smart.pr even more user-friendly

  • Tips and tricks for better PR, via our PR Academy and blog featuring the latest industry news

  • Comprehensive technical documentation for your IT department

  • Work with peace of mind thanks to our high-quality safety standards.

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ing the costs?

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