Why Smart.pr?

Is Smart.pr the right solution for me?

Doing professional PR without the right tools is nearly impossible. Outdated press lists, scattered Excel files, endless Outlook struggles, random Google searches, and constant miscommunication with colleagues. These are just a few of the obstacles standing in your way. And let’s be honest: not every tool helps. Some systems feel like they’re working against you instead of for you. If this sounds familiar, it’s time to switch to Smart.pr.

How can Smart.pr help you achieve your PR goals?

Smart.pr allows you to research, send, organize, network, publish, and analyze. You gain access to an extensive database of 18,000 journalists, can easily create a well-formatted message, and work in a clear address book so you never miss anything. Find relevant journalists and monitor your key themes with our news search engine, and effortlessly keep all your press information up-to-date with our integrated Newsroom.

Who is using your PR tool?

Everyone who takes their PR seriously experiences the benefits of Smart.pr. Founded in 2008, we have since built a customer base of 500+ organizations in all sectors of society and business. From NGOs to large banks, from municipalities to advocacy groups, and from freelancers to the largest agencies. Organizations that dedicate at least 0.5 FTE to PR and send out multiple press releases per year often directly experience the benefits of our system, specifically designed for PR. Our largest customers work with dozens of colleagues and send out hundreds of press releases per year.

What distinguishes you from your competitors?

We are closely involved in our clients’ work. That’s why we know what’s going on with you, in our field, and in the entire media landscape. Our developers don’t innovate for innovation’s sake, they carefully listen to customer feedback and act on it. Our 5-FTE data team works from our office and has a strong affinity with journalism. And our account managers? They are here for you. So you’ll always find a listening ear and receive solid advice.

Why does Smart.pr work better than other tools?

Still relying on Excel and Outlook for your press outreach? With Smart.pr, the difference is night and day. Your work becomes clearer, faster, and far more efficient. Former users of other PR tools praise Smart.pr for its ease of use and for providing the most comprehensive, up-to-date, and searchable journalist database. In just a few clicks, you’ll have a complete press list with working email addresses and phone numbers. And best of all, our platform is the most user-friendly on the market: It simply does what it needs to do, without you getting lost in a maze of menus and buttons.

Besides good software, what can I expect from you?

In any case, you'll have a friendly, approachable person you can contact at any time. From the start, you'll get a dedicated account manager, and of course, an onboarding training. This can be online, but we are just as happy to visit you on location. Still running into something? Our support department is always available during office hours and will give you an immediate answer. An immediate human response of course, because we don't do chatbots.

Sounds good. But how can I verify this?

Of course, you can take our word for it, but it’s even better to hear it from our users. We’d be happy to connect you with a similar organization to exchange experiences.

Sounds good. What's next?

It's time for a call. We are curious about your plans and how we can contribute. Afterwards, we can, of course, provide you with a quotation. But by speaking to each other first, we ensure a well-considered decision. In our experience, a sustainable relationship is essential to the success of our customers.

Ready to get acquainted? Then fill in the form on this page.

I would like to read more first. Where can I do that?

A good starting point is our product page. There we tell you about all our functionalities, and you can click through for more details.