Why Smart.pr?

Is Smart.pr something for me?

Professional PR without powerful tooling is impossible. Outdated press lists, Excel files lying around, fumbling in Outlook, haphazard Google searches and miscommunication with your colleagues. All stumbling blocks that hinder you in your daily work. Also, not every tool is equally useful. Some systems don't seem to work for you, but against you. Recognizable? Then it is time for Smart.pr.

What can you do with Smart.pr?

With Smart.pr you can research, send, organize, network, publish and analyze. You get access to an extensive database of 18,000 journalists, can easily create a well-crafted message and work in a clear address book so you never miss a thing. Find relevant journalists and monitor your most important topics with our news search engine, and keep all your press information up-to-date with our integrated Newsroom.

Who is using your tool?

Anyone who takes their PR seriously experiences the benefits of Smart.pr. We started in 2008, and have since built a client base of a great variety of 500+ organizations in society and business. From NGOs to major banks, municipalities to interest groups, and freelancers to the largest agencies. Organizations that spend at least 0.5 FTE on PR and send multiple press releases per year often experience the benefits of a system designed specifically for PR immediately. Our largest clients work with dozens of colleagues and send out hundreds of press releases per year.

What sets you apart from the competition?

We are closely involved in our clients' work. That's why we know what's going on with you, in our field and in the media landscape. Our developers do not innovate for innovation's sake, but listen carefully to the feedback of our customers and use it to work. Our 5 FTE data team works in our office and has an affinity with journalism. And our account managers? They are there for you. So you will always find a listening ear and get good advice.

Why does Smart.pr work better than other tools?

If you are still using Excel and Outlook for your press approach, Smart.pr will make a difference of night and day. Your work immediately becomes much clearer, and you save a lot of time. People who previously used other PR tools praise our tool for usability and because we offer the most comprehensive, up-to-date and easily searchable database. You are always just a few clicks away from a fully covered press list with working email addresses and phone numbers. In addition, our system is the most user-friendly on the market. It simply does what it needs to do, without you getting lost in a maze of menus and buttons.

Besides good software, what can I expect from you?

At the least, a good-humored person you can contact at any time. You get a dedicated account manager from the start, and of course start-up training. This can be done online, but we are just as happy to visit you on location. Do you run into any problems? Our support department is always available during office hours and gives you a direct answer. A direct human answer of course, because we don't use chatbots.

Nice story. But how can I verify this?

Of course, you can take it all from us, but even better is to hear it from our users. We'd be happy to put you in touch with a similar organization to exchange experiences, or read on to see what customers are saying about us.

Sounds good. How to proceed now?

Het is tijd voor een telefoontje. We zijn benieuwd naar wat je van plan bent, en wat wij daarin kunnen betekenen. Daarna kunnen we je natuurlijk ook een prijsopgave geven. Door elkaar eerst te spreken gaan we niet over één nacht ijs. Een duurzame relatie is in onze ervaring essentieel voor het succes van onze klanten.

Ready for an introduction? Then fill out the form on this page.

I would like to read more first. Where can I do that?

A good starting point is our product page. There we talk about all our features, and you can click through for more details.
Want to learn more about PR in general? Visit the PR Academy, or read our book 'GIDS', delivered to your home digitally or printed for free.