The most complete press list in the Benelux
With Smart.pr’s all-in-one PR tool, you get access to the most comprehensive media database in the Benelux, featuring over 17,000 up-to-date media contacts. Smart search filters help you quickly find the right journalists and editorial teams. Manage and update all your press lists centrally in one user-friendly system—professional, efficient, and ready to send. Fill out the form or contact us directly at +31 (0)20 751 66 29
How to Create a Good Press List (7 Tips)
A strong media list is not a spreadsheet with email addresses, but a strategically constructed selection of relevant journalists. We explain how you can approach this professionally using our PR tool.
1. Do targeted preliminary research
Research who is writing about your topic. In Smart.pr, use the integrated News Search Engine to directly find recent articles by journalists. This way you know exactly who to approach and with what angle.
2. Work with journalist personas
Build personas based on your target groups and the associated media profiles. In Smart.pr's journalist database, you can filter journalists by theme, sector, region and medium type – useful when matching personas to real contacts.
3. Differentiate between media types
A newspaper or trade journal requires a different approach than a podcast or YouTube channel. In Smart.pr, you can easily categorize by type of medium, so that you can use the right material and tone-of-voice for each type of journalist.
4. Customize your list for each message
Fixed lists are useful, but every campaign requires customization. In our system, you can easily edit existing press lists for each mailing – without having to reassemble everything.
5. Avoid outdated or copied lists
Smart PR professionals don't build lists second-hand. In Smart.pr, you work with a daily updated database of >17,000 journalists. This way you can be sure that you are always working with current data.
6. No mass mail, but relevance
Spraying and praying seldom leads to good results. It can even be harmful to your reputation. With our system, you can refine on niche topics, make cross-selections and filter on contact history, so that you are truly relevant to each recipient.
7. Log your contact moments
See at a glance who you have approached, with what message, and whether someone from your team has already contacted that person. In our smart address book you automatically log what you have sent, who opened it, and which attachments were downloaded. Everything in one place, for your entire team.
Discover our all-in-one PR tool
Discover PR software from Smart.pr: a comprehensive journalist database, a smart CRM for PR, a reliable platform for sending press releases, a professional online newsroom and an advanced search engine for recent publications.
Send Press Releases →
CRM for Press Relations →
Journalists Database →
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AI Matcher →
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"Whether it's about gold medals at a World Cup, or promoting a local running event: Being able to easily send out tightly formatted press releases has gotten us a lot of media attention."
- Esther Singendonk, Dutch Athletics Union
Our service
With Smart.pr, you get more than powerful software — you get a team committed to helping you achieve your PR goals,
every single day.
For every client, we provide:
Comprehensive onboarding and start-up training, delivered online or in person, to help you and your team get off to a strong start.
Direct and personal support (no chatbot), with an average response time of under two minutes
A dedicated account manager as your permanent contact person
Monthly trainings and refresher courses, online or at our office (breakfast included 🥪)
A data team in our office that manually keeps our journalist database up-to-date daily
Developers who incorporate and implement your feedback to make Smart.pr even more user-friendly
Tips and tricks for better PR, via our PR Academy and blog with the latest industry news
Extensive technical documentation for your IT department
Carefree working thanks to our high-quality safety standard.
Curious about
the costs?
Want to access Smart.pr’s media database? Fill out the form to receive a no-obligation price estimate and advice on the subscription that best suits your needs.